September 11, 2011

How to Use Social Media to Get Support for Your Cause

Today Sunday 9/11's Washington Post "Web inSites" column mentions a website, Change.org, that I have to share with you! 

Change.org is a free tool that helps individuals win campaigns for social change (animals, criminal justice, women's rights, environment, education, immigration are some of the cause categories).

The Washington Post article described how a NYC woman used Change.org to pressure JC Penny Stores to pull tee shirts carrying a sexist message, from their stores. JC Penny got the message, through Change.org, and pulled the shirts.

After people create petitions, with guidance from Change.org, emails are sent to the petition-targets every time people sign petitions...Petitions can be signed through Facebook, or any website, gaining exposure to the Change.org's million plus community members.

If Change.org gets behind the petition, Change.org's employees contact media, government, and business leaders.

Examples of petitions Change.org supported are: women getting the right to drive in Saudia Arabia, Bert & Ernie geting married, getting Caylee's Law, about reporting missing children passed, getting 22 states to take up the issue.

I joined Change.org today, to, hopefully, facilitate my campaign to save Barnes & Noble book stores in Washington, DC. I'm a small voice; I dare hope that, with Change.org's access to a million-member community, support for bricks and mortar bookstores everywhere will be increased, pressuring corporate heads to rethink closing bookstores, and save the bookstore I love.

Annie